OUR SERVICES
Small Business Development & Strategy Consulting
Every business needs a plan — a strategy that defines your vision, your goals and how to reach them. Whether you are a new business owner, or already have a small business and want to grow, a savvy business strategy can take your business to the next level. Does a business strategy have to be complicated? No. Some business plans can fit on three sheets of paper. Don’t let business planning and strategy fall by the wayside; plan today and reap the benefits for years to come. Using my exclusive Compass Model and Blueprint, you can explore your business and marketing strategy.
01.
Business Development & Strategy Consulting helps you with
- Clarify your Vision
- Explore right business model for your business
- Craft long-term and short-term goals
- Set your revenue and expense model
- Scope out the competition
- Brainstorm on new products and services
02.
Marketing Strategy Consulting
Having an integrated and cohesive marketing plan allows each marketing technique to support the others, thereby creating a synergy of branding and growth for your business.
Discuss how to:
- Determine if there is a paying market for your products and services
- Craft long-term and short-term marketing goals
- Define marketing campaigns
- Create marketing strategies
- Select powerful marketing techniques to reach your audience
- Choose a brand and image that reflects your core message
- Design marketing materials
- Design Internet marketing strategies
- Track marketing results to determine the strongest techniques
03.
Internet Marketing Consulting
Many small business owners fail with their online marketing efforts because they fail to create a cohesive, integrated plan or they fail to properly implement the plans they have.
Having an integrated and cohesive marketing plan allows each marketing technique to support the others, thereby creating a synergy of branding and growth for your business.
Internet Marketing Consulting can include:
- Plan for a new website or a face-lift for an existing site
- Determine why your website is not bringing in business
- Design an effective email marketing campaign
- Discuss the use of SEO and paid online advertising, and walk step-by-step through the set-up process
- Determine where social media fits into your internet marketing mix
- Learn the pros and cons of using the 40+ different internet marketing techniques and choosing the right ones for you and your audience
04.
Navigate Your Small Business Consulting Practice in 2020-2025
Here’s a unique group mentoring program exclusively for people who sell services to small business owners and solo entrepreneurs.
Do You Need to Increase Revenue and Reach?
When you first began as a small business consultant — whether you’re a strategy consultant, copywriter, marketing expert, or website designer — the focus was on getting your first few small business clients and building a profitable business.
As you look toward the future, the challenge is how to take your business to the next level, how to maintain and increase your income, without feeling stressed and overwhelmed, especially during the COVID-19 pandemic.
This is a challenging time for all small business owners and we need to pivot our own business while helping our clients pivot theirs.
Your primary focus should be on creating a business and marketing model to get you through the next 3 months — one that is flexible enough that it can change as world events change, but wise enough that it doesn’t erode what you’ve built or put you in a poor position later this year.
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Small Business Consulting Programs
Private, One-on-One Mentoring Programs
Whether you need to solve a pressing problem, think strategically about your business, design a smart marketing plan, or simply bounce ideas off me — the best way for us to work together is a private Strategy Session.
I have been working with small business owners for 20 years and what I hear from them consistently is this: you have a goal and you get stuck because there’s a challenge or a piece of information you’re missing.
Once you talk through your strategy with me, find solutions, make decisions and design an action plan, you’re ready to move forward. You only need to check-in with me when something new crops up.
A 90-minute Strategy Session is R2500, and includes reviewing of your documents or website prior to our session.
All Strategy Sessions are virtual, either by phone or Zoom video conferencing.
Compass Master Program
Perfect for: consultants, coaches and trainers who sell their services to other small businesses
Do you sell services to and work directly with small business owners? There are millions of small businesses that need your help.
06.
Industries and Professions We Have Served
Our clients include a wide variety of industries and business types, from solo entrepreneurs to small businesses with multiple employees.
I have worked with small business owners in these 53 industries:
- Venture Capital Consulting Firm
- iPhone App Designer
- Art Gallery Owner
- Ecommerce Website Owner
- Graphic Designer
- Calligrapher
- Mastermind Group Facilitator
- Wedding Planner
- Commercial Photographer
- Major Fitness and Nutrition Website Owner
- Life Coach
- Non-profit Hospice Owner
- Small Business Coach
- Business Consultant
- Attorney
- Professional Speaker
- Retail Store Owner
- Painting Contractor
- Marketing Consultant
- Non-fiction Author & TV Show Host
- Interior Decorator
- Meeting Planner
- Instructional Designer
- High-end Jewelry Designer
- Trainer/Seminar Leader
- Psychotherapist
- Virtual Assistant
- Career Counselor
- Clergy Coach
- Divorce Mediation Firm
- Yoga and Pilates Instructor
- Multi-level Marketer
- Catering Company
- Chiropractor
- Real Estate Agent/Broker
- Real Estate Investor
- Employment Agency Owner
- Consultant to Non-profits
- Personal Chef
- Holistic Healer
- Financial Advisor
- Outplacement Consultant
- Motivational Speaker
- Dance Studio Owner
- Organizational Development Consultant
- PR & Media Consultant
- Restaurant Owner
- Website Design Firm
- Sign Manufacturer
- Heating/Plumbing Contracting Company
- Management Consultant
- Association Management Services Company
- Catalog Retailer
- OSHA Veterinary Consultant
How Small Business Coaching Works
Each month, we’ll speak together on the phone 3 times. Because coaching is done over the telephone, it doesn’t matter where you live or work. In fact, I have clients from Johannesburg, Durban, Pretoria, Capetown and Bloemfontein — even Harare and the Bulawayo! In each session, we’ll focus on one or more areas in your life where you’d like to unlock your potential. I am equipped with tools and assessments to help you discover:
- where you want to go
- what’s blocking you
- how to create your future
Just as you commit to a weekly schedule, I commit to getting to know you and giving you personal attention for your specific situation, goals and dreams.
What is the coaching relationship?
Our relationship is a supportive partnership. The relationship between the coach and the client is the key. I am here to support and encourage you to create a plan and remove roadblocks. Together, we help you move successfully towards your goals.
What is the difference between coaching and psychotherapy?
Coaching is about moving towards your goals and dreams. Coaching is about creating the life and business you want and deserve. We do not focus on healing emotional pain or past emotional trauma as part of coaching, which is the focus of psychotherapy; we assume that you are capable of expressing and handling your emotions. This is not to say that we don’t talk about your emotions during coaching sessions…but healing emotional pain is not the primary focus of coaching.
What about homework?
Oh, yes, there’s homework! Our weekly telephone conversations are amazingly powerful, but focusing on your goals once a week isn’t going to move you forward. Each week you’ll pick interim goals and assignments to do during the upcoming week, something that will offer deep insight, motivation and action towards your goals.
Is there an overall coaching plan?
Our weekly sessions are only part of your customized Coaching Action Plan. You also get worksheets and assessments, homework and reading assignments, and includes unlimited short emails between session appointments. If you have an Win or a Loss you’d like to share, I’m here for you!
What is the commitment required?
Success experts agree: In order for you to create new habits and make lasting change in your life, a commitment of time is necessary. Coaching sessions are booked in 1-month increments. If you’re really committed to your dreams, then you’ll be committed to investing two months of your time to seriously working towards them.
Is coaching confidential?
As your coach, I will maintain client confidentiality to the full extent allowed by law. I honor the client’s confidence, and do not discuss our coaching sessions with others. Both parties agree to a foundation of honesty, trust and respect, and understand that your ultimate well-being is the central focus of the coaching relationship.
Increase Your Reach and Revenue
Owning a small business will ask you to tap into your full potential so that you can serve your customers, be flexible and innovative, and juggle all the demands of your business. You put a huge amount of hours and energy into your business. If it’s time to grow to the next level, it’s time to get some help.